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ADBUG_ Using R for MMM
Marketing mix modeling - Wikipedia
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Marketing Mix Model Guide With Dataset Using Python, R, and Excel | Analytics Vidhya
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Deep dive into Marketing mix modeling - its apllications and use cases | Big data analytics | Clairvoyant Blog
Marketing Mix Modelling (MMM) — a potential solution | by Hitesh Tripathi | Medium
Demystify Marketing Mix Modeling Using SQL, R and Excel | by Ye Tao | Medium
Using R to build a simple marketing mix model (MMM) and make predictions | Towards Data Science
Marketing Mix Modeling - What it is, How it works & Advantages
Marketing Mix Modeling Quality Assessment
